Public Opinion Research

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No one likes surprises. Without research, the most considered strategic communication campaign is flying blind. Effective research reduces public affairs risk by identifying latent threats and providing an opportunity to test options without having to publicly commit to them.

Fairview Strategy offers a full suite of quantitative and qualitative research tools to support strategy development, track campaign progress, and test communication ideas and products.   These include:

• Live telephone (CATI) surveys;
• Online (panel) surveys;
• Focus groups (in-person and online); 
• Advertisement/collateral testing, and;
• In-language research (Punjabi, Cantonese, and Mandarin).

Getting the full picture  

As the face of Canada changes, traditional surveys conducted in English (and French) are not always sufficient to capture the true breadth of public opinion. Metro Vancouver and Greater Toronto are home to significant populations whose everyday experience is in Mandarin, Cantonese, or Punjabi. Their daily lives—at home, shopping, consuming media, and even at work—occur in a language other than English. Simply put, trying to engage these groups in English will fail. For this reason, it is becoming increasingly common for our research projects to include specific sample and design to capture these groups. 

Our market research services are provided in languages that reflect Canada’s diversity. Telephone surveys are routinely delivered multiple languages. Our focus groups are offered with simultaneous interpretation to allow clients to observe Cantonese, Mandarin, and Punjabi groups in real-time.