Public Opinion Research

When it comes to public opinion, having the right insights is key to avoiding unexpected outcomes. That’s where we come in—ensuring you're always prepared, informed, and ready to make the best decisions. Effective research minimizes public affairs risks by identifying hidden threats and offering a chance to test ideas before going public. 

We offer a full suite of research tools to ensure your strategy is spot-on, track progress as you go, and fine-tune your communications:

As Canada's demographic landscape evolves, traditional surveys conducted in English (and French) are no longer enough to capture the full range of public opinion. In Metro Vancouver and Greater Toronto, many people communicate daily in Mandarin, Cantonese, or Punjabi. Their experiences—whether at home, shopping, consuming media, or at work—are in languages other than English. Engaging these communities in English alone is not effective. As a result, our research projects often include tailored sampling and design to reach these groups.

We offer market research in languages that reflect Canada’s diversity. Our telephone surveys are available in multiple languages, and our focus groups include real-time interpretation, allowing clients to observe Cantonese, Mandarin, and Punjabi discussions.