Strategic Communication

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Strategic communication requires a point of view—the strategy—of what needs to be said, how the message is delivered, to whom, and why.  These are the fundamentals that underpin successful public campaigns.

Fairview Strategy offers a team of experienced communication professionals ready to manage a reputational crisis or move public opinion on a controversial issue.

• Communication strategy and planning;
• Message platform development;
• Campaign management;
• Coalition building and stakeholder outreach;
• Crisis communications and issue management;
• Media and presentation training;
• Audience identification and segmentation; and,
• Campaign measurement.

Public Consultation Infrastructure Siting

Project proponents face increasing expectations from the public, elected officials, regulators, media, and other stakeholders. The standby strategies of days gone by to ‘low bridge’ or ‘tick the boxes’ are no longer viable.  The partners at Fairview Strategy bring decades of experience at siting some of the most high-profile projects in Western Canada. To help our clients navigate this frequently shifting terrain, we offer:

• Project positioning and introduction;
• Consultation planning and management;
• Stakeholder outreach and coalition building;
• Public and stakeholder meeting facilitation;
• Collateral development;
• Online consultation; and,
• Report writing and design.

Multicultural Communication

Today, one in five, or 7.5 million Canadians, are foreign-born, from more than 200 different countries.

Fairview Strategy understands the growing importance of New Canadians to Canada’s political and economic future.  We provide strategic counsel and research-supported plans for stakeholder engagement, earned and social media, and strategies to enhance the profile and reputation of our clients in this ever-important segment.